The Heart Behind Our New Brand


A Fresh Identity

March 13th 2018


It has been a long time, just 6 months shy of 6 years to be exact, since Every Little Detail first began. Looking back at the history of Every Little Detail it really sinks in how far we have come. We would guess it’s just that old saying, “Time flies when you’re having fun!” In all seriousness, we are thankful every day we get the opportunity to wake up, head into our home offices, and plan, design & curate wedding dreams. One big thing that has always been missing for us, is a true identity. We had a vision of who we wanted to be, but we were never able to put it on paper…or online! Since Every Little Detail’s conception, our team has grown, our services have expanded, and our dreams have become a reality.

Last spring, we had so many 2017 events booked, that we felt we didn’t really have a choice but to leave our full-time careers working for someone else, and dive into being our own bosses full-time. We had no idea what was in store for the end of 2017 and the beginning of 2018, but we knew it was time for a change… time to “shoot for the stars.”  After our 5th birthday passed in September, it was officially time to find ourselves as a business.

In January, we were finally able to start a project that has been on our bucket list since we joined forces, and became a team in 2015. We welcomed With Grace and Gold, with open arms, into the heart of our business to help us define who we are, and just who we want to be. If you had to ask us to define who we are in just 5 words, it would be a combination of Romantic, Whimsical, Classic, Timeless and Personable. Andra and Kelly created a beautiful new logo and website that was just that. Just who we are and just who we want to be.

brand brand brand


While our home on the web may look and feel different; who we are as a business and the services we provide, remain the same… if not better! Along with this new identity, we have also combed through every aspect of our business in order to determine what has worked well over the last 5 years, what we can improve on, and what do our clients really need from us to make their experience unforgettable.

Our hope is that we are able to assist our clients in the best way we know how, and they leave their experience with us with a wedding that exceeded their expectations. We are so excited to share with you a new life, a new face, and a refined vision for the future of Every Little Detail on March 13th. We are glad you are on this journey with us!

To celebrate this fresh look, we are giving away a Box and Bow gift box with a few of our favorite items! (Coffee themed, duh!) To enter, comment below your favorite part about our new identity along with your email. 

This giveaway will end at 5:00pm EST on March 15th.



Gift Box

Gift Box


Team ELD

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  1. Callie

    March 13th, 2018 at 12:55 PM

    Everything you guys have changed is amazing but I have got to say your logo is my favorite!

  2. Diane Erickson

    March 13th, 2018 at 1:03 PM

    Love this Alyse❤️ Classic

  3. Mindy Schirmer

    March 13th, 2018 at 1:06 PM

    Beautiful!! I love the new look and everything about your style!

  4. Brooke DePauw

    March 13th, 2018 at 1:12 PM

    Congrats Team ELD!

  5. Vivian

    March 13th, 2018 at 1:13 PM

    I love love love the feel of your new brand! The 5 words you mentioned are my favorite: romantic, whimsical, timeless, classic, and personable. I feel like these words speak to me on so many levels!

  6. Kathy Rubin

    March 13th, 2018 at 1:19 PM

    Love this! It’s so perfectly describes and looks like ELD. Wish you two the best of luck!

  7. Lindsay Frazee

    March 13th, 2018 at 1:49 PM

    Your new look is so elegant! It’s so motivating to see entrepreneurs succeed. I’m so excited for you all and thankful we found you!

  8. Kelly & Andra

    March 13th, 2018 at 1:50 PM

    Yay! Congratulations ladies! It was such an honor to work with you!

  9. Laurelyn

    March 13th, 2018 at 2:37 PM

    I think I love the monogram the best — it speaks to your elegant design but is also modern and approachable! Gold foil is also such a luxury touch. Beautiful job, ladies!!

  10. Laurelyn

    March 13th, 2018 at 2:40 PM

    My favorite part is your new monogram! It speaks to the elegance of your design, yet its approachable. The gold foil adds an even more luxury feel to it! Congratulations on your new identity, and keep up the beautiful work!

  11. Courtney Marble

    March 13th, 2018 at 2:45 PM

    I love it all! The font selections were a beautiful choice and your photos are always so gorgeous and professional looking! Proud to call you ladies my friends! I have to say my favorite is probably the part about loving wine, puppies and friendship.. and “we bet you do too!” I love how real-life you ladies are with your business instead of being stiff and only about business. It doesn’t take anything from your professionalism at all but I’m sure it makes your brides feel so comfortable, knowing how genuinely their planners care about the big day! Xoxo

  12. Emily

    March 13th, 2018 at 3:40 PM

    The logo and color scheme! I do love the gold foil business card too 😍

  13. Lisa Lindauer

    March 13th, 2018 at 3:42 PM

    Lynette and Team,

    Congrats on the re-brand! I love the simple elegance of your new logo! Also, love seeing fellow women be successful 🙂

    Random but what is one must for a very small, minimalistic wedding?

  14. lulman

    March 14th, 2018 at 2:35 PM

    Hey! Thank you for the kind words! That is such a great question. I don’t think it’s any one thing. I do think it’s important (and will always be my number 1 suggestion for any wedding) hire a great (timeless) photographer to capture the day. At the end of the day, that’s all you will have left (other than that new husband.) When is comes to photography, don’t be afraid to spend the money for a quality, GOOD photographer. Editing styles will always change with the times, but one thing that has remained timeless, is the classic look of film photography. While it’s more expensive, you wont look back in 10 years and think “eww!” 😉

  15. Paige Bleck

    March 13th, 2018 at 3:49 PM

    I am loving the new website design! It’s classic and so easy to navigate. The wedding day galleries are gorgeous!

  16. Mucki

    March 13th, 2018 at 4:24 PM

    Love the gold!!

  17. Nicole

    March 13th, 2018 at 4:50 PM

    Beautiful website, ladies!

  18. Krista Greendyke

    March 13th, 2018 at 5:38 PM

    Love the new look! Congrats! I think the new logo is my fav …. and the website is so clean and pretty!

  19. Emma Nelson

    March 13th, 2018 at 6:12 PM

    I love your website so much! The gallery page is my favorite! Your work is showcased perfectly! Congrats on the exciting launch ladies <3

  20. Deanna Wheeler

    March 13th, 2018 at 6:16 PM

    I love every little detail – haha! It is so elegant and timeless. Your website and business cards especially shine!

  21. Tessa

    March 13th, 2018 at 6:25 PM

    I love how classy the new logo is! It is so clean cut and screams elegance with a touch of gold!

    Any bride to be would fall in love with your new design and then of course your services!

  22. Nancy

    March 13th, 2018 at 6:55 PM

    I like the eld logo and the wedding gallery! Beautiful!

  23. Noel

    March 13th, 2018 at 8:07 PM

    My favorite part of your identity is that you include being classic. I feel like this is such an important part to a business as classiness never runs out of style! Thanks for the opportunity to win the giveaway!

  24. Kristin Tousignant

    March 13th, 2018 at 9:16 PM

    I love the logo!

  25. Mandy

    March 13th, 2018 at 10:30 PM

    Absolutely love it! Elegant & classy – just like you two 😘😘

  26. Melissa M Crowley

    March 13th, 2018 at 11:11 PM

    Congrats! You girls are my favorite part, cheers to you! xo Melissa

  27. Kelly rex

    March 13th, 2018 at 11:17 PM

    The fresh, clean look! So excited for you to continue to grow and flourish in our community. I love it all!

  28. Courtney

    March 14th, 2018 at 4:38 AM

    I love how clean and simple th design is!

  29. Samantha

    March 14th, 2018 at 1:45 PM

    I love the 5 words you chose to define your brand & company. They cover all the things a girl is looking for in a planning partner. It shows you girls are well rounded, classy, smart, full of love and that you know exactly what you are doing. These descriptive words should make anyone feel confident in booking with you ladies! Congrats!

  30. Bianca

    March 14th, 2018 at 10:34 PM

    I absolutely love the new site!! I love how everything is crispy and clean with little blue accents— it really allows the photos to pop!

  31. Haley Kopkau

    March 15th, 2018 at 2:00 AM

    Absolutely beautiful!

  32. Mary Kay Gavitt

    March 15th, 2018 at 10:28 PM

    Beautiful job and so excited for you Lynne! Enjoy your adventure!